Asos lends itself to fun angels and lenses, as well as interesting and dynamic transitions. This example created by Neo is full of these fun things. Neo is an excellent editor and researcher who is based in France. He’s well versed with video research and editing and works with motion graphics designers to tailor each job to your specification. Also, Neo is prolific at creating and sculpting the mood of movie. Additionally, he also does visual researching for director’s treatments.
Neo creates and edits mood reels for directors and advertisings agencies globally. The Collective Pitch is proud to represent him for both editing and visual research. We take pride in our world-class artists… and Neo is a great example of this. Mood reels and visual researcher are a very specialized trade. Many people do it. However, not that many are actually any good. Why you may ask? They don’t take the additional hours of unpaid time to hone and develop robust libraries. Neo does.
*Based in Los Angeles, Available Worldwide
WRITING | DESIGN | AI VISUALS
Mood of Movie
Asos Treatment
Credit: Visual Research | Mood Reel Editing
Type: Editors
Exploring the Mood of Movie
While creating an advertisement, one of the items of top importance is setting the right mood of movie. It may be simple, but one of the best ways to do that is by utilizing mood films. A mood film is a short video that captures the desired emotional tone and visual style of a project. For a recent Asos ad at The Collective Pitch, director Neo researched and edited a mood film to set the tone for the campaign.
We think Neo has really captured the mood of movie in this particular mood reel example. We’re confident you’ll like what you see and stick around to view the rest of his portfolio. Also, you can book Neo without leaving this website.
Neo’s Process to Create this Reel
To create a mood film, the director starts by researching and gathering visual and auditory references that capture the desired mood of the project. In this case, Neo was tasked with creating a good mood film for an Asos ad, so he needed to capture the fashion-forward, trendy vibe of the brand. He searched for images and videos that showcased the latest fashion trends, celebrity fashion icons, and stylish visuals.
Once he had a collection of references, Neo edited them together into a short video that conveyed the mood and style of the shoot. He used a combination of slow-motion shots, close-ups of clothing and accessories, and stylish graphics to create a visual style that was both engaging and on-brand for Asos. He also chose a soundtrack that matched the desired mood of the ad, using upbeat and trendy music to enhance the visuals.
The final result was a mood film that set the tone for the entire Asos shoot. It showcased the latest fashion trends and captured the brand’s stylish and trendy aesthetic, creating a visual and emotional experience that resonated with the target audience.
How Do You Create a Mood of Movie?
Lastly, you may be asking, “What do they mean by the ‘mood of a movie.’?” Well, it’s the emotional atmosphere or “feeling” a film creates through its use of color, lighting, music, camera angles, and other combination of elements. For example, a movie’s mood can be tense, romantic, joyful, somber, or any number of other emotions, and it’s what sets the tone for the entire story. It’s also what helps to engage and captivate an audience.
In conclusion, creating a mood in film is an essential part of setting the right tone for a project. By researching and gathering visual and auditory references, and using a combination of editing techniques, a director can create a short video that captures the desired mood and style of a movie. In the case of the Asos ad at The Collective Pitch, director Neo used a combination of slow-motion shots, close-ups of clothing and accessories, stylish graphics, and upbeat music to create a mood film that perfectly captured the brand’s fashion-forward and trendy vibe.
Want some visual research?
Not a problem – Neo does this too. Additionally, why let his meticulous visual library go to waste solely to create amazing mood film examples? Neo’s realized he’s just as good at visual research as he is in creating mood reel for film. He’s obsessed with the technical execution just as much as the cinematic, art-filled journey he wants to take the viewers on. That’s why work stands out.
Say Hi to Neo!
Neo is a visual researcher and a film editor based in France. His specialty is in making rip-o-matics that help creatively communicate the mood and vision of a project. So, you know he’s great with his visual research. Neo is one of our new talents who covers the European market. Furthermore, he also works with directors from all over the world. His editing skills lend themselves to making consistently beautiful mood reels. Hype reels and mood films are a powerful way to give your clients the tangible mood in film as if the project’s already in the can.
Like this mood reel?
Neo picks up filmmaking skills like pieces of paper on the ground. That’s why he’s a dream to work with. His deep library and orderly nature mean that he makes researching thousands of ads, exploding them apart, and having them magically come back together look easy. Book him for your next day of visual research or mood of movie creation via The Collective Pitch, a boutique director’s treatment agency.
Why Neo?
Lastly, Neo is meticulous and precise in how he sources and keeps his library. Moreover, that’s why he can tackle almost any job, any story beat. He can provide you with a shot-by-shot masterpiece that conveys the feeling and texture of the commercial you’re seeking to make. We feel this is a great example of that type of mood film fashion.